TBS BINGE-A-THON

To compete with streaming services like Netflix and Hulu, and to adopt to the changing viewing habits of their audience, TBS was launching "binge-a-thon" over the holiday break broadcasting the entire season of their 5 original shows: Angie Tribeca, The Detour, People of Earth, Search Party, and Wrecked. To advertise to new and existing viewers, we created a series of videos that raised awareness of the Binge-A-Thon and showcase each unique show. 

5 REASONS TO BINGE

Around the 5 original shows TBS was planning to broadcast back-to-back, we created a video giving people 5 reasons to binge. 

YOUTUBE PRE-ROLLS

For each show, we created a 6 second bumper ad highlighting a single scene.

CREDITS

Agency: Vayner Media
Creative Director: John McGill
Art Director: Terry Lee
Copywriter: Tracey Schwartz