OLE SMOKY TENNESSEE MOONSHINE

Ole Smoky Tennessee Moonshine was an incredibly fun brand to work on. We embraced their voice, raw and honest attitude and crafted their social that is much loved by fans as much as their products. Some of our content pillars ranged from easy recipes that have been concocted by their cocktail creators; to fun nods at pop culture; to visual explorations of other names of moonshine; to instigative calls to shine for the night. We also found humorous and authentic ways for us to celebrate holidays and to support releases of their new products and events.

CREDITS

Agency: Vayner Media
Senior Art Director: Tom McKeever
Art Director: Terry Lee
Copywriter: Tracey Schwartz