AT&T BUSINESS

IPHONE 15 PRO

The AT&T iPhone 15 Pro campaign across B2C and B2B focused on positioning AT&T as a brand that offers their best deals without misleads. For TV and OLV, our Business spots told the story of a realtor showing Lily homes where the seller clearly had lied about its features.

CREDIT

Director: Brian Billow
Director of Photography: Malik Sayeed
Executive Creative Director: Juliette Geraghty
Creative Director: Terry Lee
Associate Creative Director: Ben Benchitrit
Copy Lead: John Olson
Senior Art Director: Arion Lapuz
Producers: Andrew Tucci, Sylvia Brach, Marinna Breda
Editing: Arcade / Will Haselll
Music: Heardcity
VFX: Framestore

BUSINESS VALUE PROPOSITION 2023: ENTERPRISE

With this campaign, we positioned AT&T as the next-level network that can meet defining challenges of enterprise businesses. While TV highlighted a high octane moment of an organ transplant, OLV focused on reliability of an IoT network that prevents harm in a factory setting.

CREDITS

Director: Nicolai Fuglsig
Creative Director: Terry Lee
Copy Lead: John Olson
Art Director: Alice Sladek
Producers: Andrew Tucci, Tommy Castello, Megan Wattie
Production: MJZ
Editing: Final Cut / Antonio Gómez-Pan
Music: Lime